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Summer is just around the corner! For those who live in Calgary, if you have an order please place it before June 27, as my family are travelling to Newfoundland and PEI for three weeks. Likewise, those who live in Newfoundland or PEI – also get orders placed before this time (I still have room for a few more) and I will bring the products with me – free shipping!

In this issue of Modern Betty’s Natural Newsletter I want to share the 7 sins of Greenwashing with you. This is something I came across by accident one day and it has made me a little cautious when purchasing “green” products. I encourage you to read it.

This June/July Special Offer is exclusively offered to MB subscribers! (Provide your email address (the one you signed up to receive the MB ezine) when you order to receive this offer!)

In addition to recieve 10% off your next entire order over $25, you will also recieve a free microfiber cloth with orders over $30!

Recieve even more specials by hostessing a Modern Betty Party!

Exciting News!

I also have some very exciting news to share about the product line in this issue – which will not be released on my website until mid June – but you are going to find out about it in this issue – introducing……..(drum roll please)……

All New Concentrates for the ENTIRE line of Modern Betty All Natural Cleaning Products!

In response to demand for concentrated versions of Modern Betty Products, I have been working on this task for over 6 months and have finally found a solution for those who prefer concentrates and customers who live across Canada, US and International – shipping is tremendously reduced.

The concentrate:

Will be packaged in a 50ml amber bottle with a 5ml dropper included!

Will make the equivalent of 10 one litre bottles of the “One & Only”!

With simple instructions, and packages to make Modern Betty’s natural cleaners yourself – you can make the entire line of products with the exact measurement of concentration that I provide for you.

The only thing you have to add: Distilled water (available in any store that sells bottled water & white vinegar! These are very cheap ingredients and you will no longer have to pay for the shipment of water!

Please note: I will still be manufacturing the complete product line for those who enjoy the convenience.

In addition to making the entire product line – I also give multiple uses for the concentrate in my upcoming Ebook that will be available to purchase at the end of June – My personal guide to Natural Cleaning, which will include recipes and techniques that I personally have tried and use!

One more exciting tidbit of information I would like to share! There are 5 new essential oil blends – available only in concentrates. (The other 6 Essential Oil Blends will be available as well!)

1) Natural Home:

· (Lemon, Grapefruit, Teatree, Thyme, Cedarwood,Sweet Orange & Peppermint Essential Oils)

2) Clean away Colds: · (Eucalyptus, Cedarwood, Pine, Rosemary, Teatree)

3) Asthma Clean: · (Eucalyptus, Lavender, Frankincense, Pine, Clary Sage, Cypress)

4) Spearmint Start: · (Spearmint, Rosemary, Peppermint & Lemon Essential Oils)

5) Fleur de lis: · (Lavender, Geranium, Clary Sage, Rosewood & Lemon Essential Oils)

Here is your opportunity to try out my new concentrates

– with a limited time offer of $25 (A $35 value) for 1 - 50 ml bottle in your choice of essential oil blend.

I am also offering packages that consist of a one liter bottle, trigger sprayer, cap and 1 - 50 ml concentrate (with instructions) for $35 (a $45 value).

Samples of the scents are also available in 10ml bottles (makes 2 one litre bottles) for $5 each.

This offer is only valid until June 30th, 2010.

What is Greenwashing?

Defined by Wikipedia as the “practice of companies dishonestly spinning their products and policies as environmentally friendly…..The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.”

Not long after I read this definition did I see a commercial on tv – portraying Conventional Chemical Cleaners as being ‘Environmentally Friendly’ because you don’t have to use hot water, less packaging because products are more concentrated, blah blah blah……There is no mention of what the actual chemicals do to the environment after they are flushed into our waterways.

Interesting things I came across:

· Greenwashing was coined by a guy named Jay Westerveld in a 1986 essay and he pointed out that the actual objective of green campaigns is to increase profit.

· The term is used when significantly more money or time has been spent advertising being ‘green’ rather than spending resources on environmentally sound practises. For example, I am seeing this more and more – companies changing a name or label of a product to give the feeling of natural. Today I watched a commercial about airfresheners – the last line was “A breath of Fresh Air” – I shook my head when I heard it. How many people will be fooled by this. Our homes would smell much nicer if we simply purchased a few house plants and opened our windows, for an actual breath of fresh air.

· In the 1970’s the first Earth day was held on April 22. Many industries advertised themselves as being friendly to the environment and resulted in 300 million dollars spent advertising themselves as clean green companies. This was 8 times more than the money spent on pollution reduction research.

· In 1990, the Journal of Public Policy and Marketing found that 58% of environmental ads had at least one deceptive claim and 77% of people said that the environmental reputation of a company affected whether they would buy there products.

· In 1999, ‘Greenwashing’ officially became a part of the English language.

· In 2000 – this was the biggest shock to me – BP (the world’s largest oil company) entered the greenwashing playing field spending 200 million dollars on rebranding their company with the slogan “beyond petroleum” and a new green and yellow sunburst logo, which gave BP a greener appearance to the public. Because of this company – look at the tremendous amount of oil now being dumped into our ocean. Why can these companies spend this kind of money to sell their brand when they know it hurts the environment?

The Seven Sins of Greenwashing

Found more than 99% of 1,018 common consumer products randomly surveyed for a study by TerraChoice were guilty of Greenwashing.

What are the 3 areas of consumer goods with greatest level of greenwashing?

· Children’s products

· Cosmetics

· Cleaning Products

Between 2007 and 2009 Green products have increased between 40% and 176%, with 98% of products still committing at least one Sin of Greenwashing

Click Here to read the Seven Sins of Greenwashing:

Marketers manipulate consumer’s safety concerns and fears by capitalizing on the supposed health and safety of the benefits of green living.

In 2008, Futerra launched the Greenwash Guide to help consumers recognize the 10 signs of Greenwash:

1. Fluffy language

2. Green products vs dirty company

3. Suggestive pictures on labels

4. Irrelevant Claims

5. Best in class?

6. Just not credible

7. Gobbledygook

8. Imaginary friends

9. No proof

10. Out right lying.

June / July Modern Betty Package Deal:

This deal is exclusively offered at trade shows but is now offered to Modern Betty Newsletter Subscribers!

Receive a 1 litre bottle of “One & Only”, Scouring Powder and two microfiber cloths (or a microfiber cloth and a scrubbie) for $20!

Do you have a question about Natural Cleaning? Ask Modern Betty!!!

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